One of the most important things you need to keep track of for an export business to succeed is search engine optimization (or SEO). SEO can be quite difficult, especially for a large website with a lot of content, but there 10 simple commandments that must be followed if you really want to drive traffic in.
10 – Write a Real Human Being
This is the 10th on this list but it should be the 1st in your priorities. No matter how good your internal and external SEO jobs are, if the content you write reads like it was made by a robot then nobody will care for it.
9 – Focus on One Thing for Your Site
If your website is about movie reviews then the content should be at least 80% movie reviews with only 20% dedicated to movie merchandising, movie news, and others. This allows search engines to better categorize your website.
8 – Smart Use of Keywords
Do not stuff your articles and blog posts with keywords. You’ll make each post seem like it was written by a machine. Wisely integrate keywords in titles, sprinkle them amidst the page’s content, in the site title, taglines, meta tags, domain name and more.
7 – Use Proper Permalinks
http://website.com/?web#53dty6 is ugly to look at. Compare that to http://website.com/product and you can instantly see the difference. The latter is easier for users to use and remember, it smartly integrates a keyword, and it invites search engine crawlers.
6 – Remove Objects Slowing Down the Site
Flash content, large images, media players, and the like are pretty to look at but they make a page take forever to load. Modern SEO standards dictate that a simpler, cleaner website is more favorable.
5 – Linking to Other Sites Containing Relevant Content
If your website sells fantasy books then have a few links to other sites that focus on fantasy video games and the like. It will let search engines know you are an authority on the subject and that you are a trusted website. Don’t over-do it though because then you’re helping the other guy’s SEO needs.
4 – Get Your Site Indexed
Do not assume that search engines will automatically find your website and index its content. It’s unlikely that they won’t but never fail to check.
3 – Build Inbound Links
This is the hard part. You need to really spend some time asking other people to add links on their pages leading to your website. It’s a crucial part of SEO.
2 – Stick with Your Domain Name
Your URL’s age will play a big part in SEO so avoid changing it every few months.
1 – Always Update
Try to post new content for your website as often as possible. Get at least three to five blog posts done per week. Let search engines know that your website is always active otherwise they’ll stop paying attention to it and so will online users.
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(Specializing in SEO friendly Export Marketing Web Design, Search Engine Optimization, Google Adwords, Email Marketing tools, Export Website Redesign, and other emarketing services)