In my last article “How to send email in the legal way for export promotion?”, I mentioned some guidelines to avoid sending unsolicited commercial email. Today, I will discuss another important factor to the success of email promotion.
Generally, there is less chance to close a sale by one email message. It requires more information to persuade the protential clients. Hence, the objective of the email sales letter is to entice the protential buyers to click through to a landing page (Landing Page Optimization) where more detailed sell information is presented. The page will usually display content that is a logical extension of the email advertisement.
There are two types of landing pages :
It presents information that is relevant to the email. These can display more product information, photos, and various links to company website, etc.
It generally persuades a protential client to complete a transaction (such
as filling out an order form), with the end goal of closing or converting a
prospect into a customer. If information is to be captured, the page will usually
capture some minimal amount of information (i.e. an email address, name and
telephone no.) – and adds the prospect to a mailing list for further communication and relationship building.
A landing page is a critical link in online communications and can go a long way to
improve email promotion results and drive revenue. Some tips to consider when
developing an effective landing page:
page. Make sure your page grabs attention quickly by restating the call to
action from the email sales letter.
through the call to action from the email–losing credibility.
space as you need to convey your message and land the sale.
Of course, it is very important to send to the right target customers. Otherwise, all your email marketing efforts will be fruitless. Hence, use the world importers directory as your target contact list for your export promotion.
Past Articles to read: