As with most most other types of business, export marketing too can derive benefits from the proper use of social media marketing. With the advent of the Internet, you don’t have to physically cross oceans and travel over vast distances to find potential customers. Now, you can just sign up with Facebook, Google+, Twitter, LinkedIn, Pinterest or any of the other well-known social media sites to look and vet for your target prospects all around the globe.
Channels for promoting your brand
With the social media networks, you have another set of channels for promoting your brand and your product offerings. At little to no cost, you can become simultaneously accessible to new potential as well as to existing customers via the different social media platforms, making your company more familiar and easily recognizable. Additionally, a recent academic study even confirmed that brands that maintain pages or accounts on the social media channels enjoy higher loyalty from their customers. That report, done by Texas Tech University, concludes with a recommendation that “Companies should take advantage of the tools social media gives them when it comes to connecting with their audience. A strategic and open social media plan could prove influential in morphing consumers into being brand loyal.”
Real-time the behavior of your audience
Aside from brand promotions, those in export marketing with eCommerce–enabled websites can use their social media platforms to further get to know their particular niche in the industry better. These social media platforms have tools they can use to monitor in real-time the behavior of their audience, including the conversations they’re having and what they “like” or are sharing with others. The information gathered can be used for identifying the different segments which make up their social media audience. With better segmentation of the market, they can further fine tune their campaigns to deliver more targeted messaging. They can learn from the feedback what potential and existing customers want and do not want, and accordingly they can improve on their production and overall business operations. Of course, they can also more quickly respond to customer inquiries, suggestions and complaints.
Increase inbound traffic
With social media, the more satisfied customers you have, the greater the likelihood that you’ll be getting even more customers. When they post about their experience with your brand in your social media pages or in other social media forums, and what they’re saying is good, others who may be looking for a similar product or service may be encouraged to also directly touch base with you. Your inbound traffic will increase. For an export marketing business, this can represent substantial savings in terms of promotional and advertising expenses.
To assist your export business, we offer various export marketing services covering SEO friendly web design, SEO, Google Adwords, importer directories for targeted email marketing, etc. For details of our export marketing and SEO services, please visit our website.
(Specializing in SEO friendly Export Marketing Web Design, Search Engine Optimization, Google Adwords, Email Marketing tools, Export Website Redesign, and other emarketing services)