Few things worry an export business more than a dwindling customer base or if the number appears to have peaked. There’s no quick fix to attracting new customers, but if you put in the time and effort in your export marketing, you will see an increase in both site visitors as well as revenue.
This is where it all starts: set a goal, such as higher membership sign ups, increased presence in social media, etc. Define your goals and make sure that it is time based, measurable, relevant, specific and attainable.
You need to learn as much about your customers as possible. Ask questions like the following: what are your customers like? Why are they visiting your website? What do you want to do for them? What are they expecting from your brand? The more you know about your customers, the better you’ll be able to reach out to them.
How easy is it for customers to get to your website? Are you using the right keywords? Do they use social media to get to your website, or your blog? Once on your website, what do they do there? Which pages do they visit the most? Most importantly, what content drives them there?
There are analytical tools that can help you answer these questions, so you should use them. This is going to take a lot of work, but it’s necessary to build up an accurate profile of your customers and use the appropriate export marketing strategy.
Websites don’t run on auto pilot, and you need skilled people that can help sustain its growth. If you’re serious about achieving long term growth, your export marketing team needs to have the skills and determination to work. At the very least you’re going to need people knowledgeable in writing, email marketing, social media, lead generation, content strategy, coding, graphic design and writing.
Another tip: get these members as early as possible so you don’t have to orient them later. The last thing you want is to spend money and resources training people and making them understand what you’re trying to do. Of course, you may outsource the jobs to the experts.
Three months is long enough to see results, so by that time you will know if it’s working. Remember, the methods you use have to be in accordance with the goals you have set. This doesn’t mean you must not have a long term plan, but you’ve got to have a short term marketing strategy as well to see where your company stands right now.
To help your export marketing, we offer various web marketing services covering SEO friendly web design, SEO, Google Adwords, Email marketing tools and Importer List, etc. For details of our export marketing and web services, please visit our website.
(Specializing in SEO friendly Export Marketing Web Design, Search Engine Optimization, Google Adwords, Email Marketing tools & Importer Directories, Export Website Redesign, and other emarketing services)