With the advent of social media many companies are forgetting the power of traditional email marketing. Building business relations or trying to promote a new product to loyalty members? Use email marketing because it is more intimate and direct compared to Facebook and Twitter.
However, because many companies have forgotten email marketing there has been a drop off in quality lately. Many companies forget the basic do’s and don’ts of email marketing. Here is a quick look of these basics and perhaps your company may take advantage of them as well:
Do: Use a Personalized Message
Don’t: Generic Greeting
This is important because you do not want your emails to look like spam. Adding the customer’s name is a great way to get the ball rolling. Use the information from their account and integrate that in the email.
Your email should go along the lines of “Dear Phil, we notice you have been bookmarking our 5200mAh solar batteries so here is a list of related products that might hit your interest.” That line alone shows that the company knows the customer, understands what they buy, and hooks them in to buy even more.
Do: Use a Strong Call to Action (CTA)
Don’t: Flood the Email with Numerous CTA
Using email marketing to build business relations? Use a single but strong CTA that gets them to click that link, something like adding a hyperlink to this phrase: “You Can View Our Webinar Here”.
Never use multiple CTAs that bring your consumers to different pages. It will confuse them and eventually you’ll lose their interest. If you want to add more than CTA then put one above the fold and another below the fold, just make it a point that they lead to the same page.
Do: Make Sure Track Conversions
Don’t: Immediately Assume Open Rates are All You Need
Just because a lot of people opened the email it doesn’t mean you’re doing everything right. It just means your subject lines are grabbing their initial curiosity.
Instead, you want to focus on three things: open rates, click-through rates, and finally the conversion rate. This will help you identify what kind of email formatting and content really hooked the people in and what convinced them to convert and make a purchase.
By doing this you can improve your emails so that more of them will draw conversions. This becomes especially important in export marketing because you need to test how your traditional system works with people of a different culture, different marketing scheme, and language.
There are still many other things to consider like never using a universal unsubscribe button and instead giving them the option to simply choose what and what not to receive (giving them the illusion of choice) and designing the emails to be responsive instead of static and one-way.
All of them are important to take note of. No matter what stage you are in your business these are the essentials that will help you reach out to your audience and build up recognition and loyalty with a consumer base.
Finally, you may consider world importers & buyers directory for your email marketing to access the international buyers.