Export marketing is special in a way that your target audience is not from your local community or your country. Rather, you are aiming at consumers from abroad. You may already have contacts from other countries who purchase your goods regularly, but if you want to expand your business, you would have to utilize online tools, such as social media.
Social media marketing is one of the best ways for businesses to reach their target audience from the different corners of the world. Hundreds of millions of people subscribe to different social networking websites, such as Instagram, Twitter, Facebook, YouTube, Pinterest, and Tumblr, among many others. A post could be read or viewed or shared by people no matter what country they are in. If you’re in the United States, for example, and would like to expand your business in Asia or Europe, marketing through social media could be your best strategy.
How should you use social media to promote your export marketing business?
Spread information. First, you should have a solid marketing strategy. You could answer questions, like: Where would you like to advertise? Who are your target audience? Will you be needing a website specific for that country, and what social networking sites should you utilize?
You could invite people to visit your website, but you should be able to keep their interest as well. This is by maintaining a blog, where they could learn a lot about your products and services. The posts should be consistent, continuous, and rich in important information.
Listen to your customers. As you are still introducing your business to a wider range of consumers, interacting with them would be of utmost importance. Through social media, you could thank everyone for their support, address concerns, post questions, and get a general feel of how they are reacting to your marketing campaign. The more followers you have, the greater number of followers you will attract, until such time that each of your posts could reach thousands or even millions of people abroad.
Become an authority. Once you have established yourself or your business as someone solid and trustworthy, people could see your company as an authority on the kinds of products that you sell. Your goal is to become someone who could inspire and influence their decisions. It is when you have reached this status that your export marketing business could compete with the local products available in their countries.
To assist your export business, we offer various export marketing services covering SEO friendly web design, SEO, Google Adwords, importer directories for targeted email marketing, etc. For details of our export marketing and SEO services, please visit our website.
(Specializing in SEO friendly Export Marketing Web Design, Search Engine Optimization, Google Adwords, Email Marketing tools, Export Website Redesign, and other emarketing services)